FIAT of Gaithersburg very own Tony Goicochea, a Global Brand!"

From the FirstPost.com website:

"Tony Goicochea of Criswell FIAT of Gaithersburg acknowledges his customers part
in helping him receive an award for being in the Nation's Top 50 FIAT Consultants"


The link is here:

http://www.firstpost.com/topic/organization/fiat-tony-goicochea-award-customer-acknowlegements-video-ZSUYqwaIvxU-5655-1.html


The original video they are referencing is here:

What’s new for 2013 Fiat 500’s?

2013 Fiat 500’s are here!

What’s are the differences?

Check out the YouTube Link here:  http://www.youtube.com/watch?v=nWixsiuD3mc&feature=bf_next&list=PLtSeTU1nMg0iCxtU6i-7PwgIkKtzTYp9c

•FIAT Premium Audio (hint … it’s made by Alpine) to Replace Bose Premium Audio
•Beats Audio to be Made Available on All Models
•Leather Seats (Red or Black) Now Available in Sport
•Manual Transmission Now Available on Lounge (Hatchback & Cabrio)
•Heated Front Seats available on Manual Transmission
•Security Alarm now standard on the Abarth
•Revised Icons on Steering Wheel and Cluster Bezel
•Spotter Mirror will be Standard on Pop model
•Increase Density of Sunroof and Fixed Glass Shade
•New Carpet
•Make Locking Strategy Configurable on EVIC
•Tire Pressure Monitoring System to Display Pressure Values in EVIC
•BLUE&ME Voice Recognition Enhancement
•Speed Sensitive Volume for Premium Audio


ESC Button Placement on Manual Transmission is to the left of the steering column below the dash bezel.

The seat adjustment handle to adjust the seat forward and back has been replaced by a traditional bar.

Two New Colors
•Verde Azzurro (Blue-Green) Exterior Paint
•Luce Blu (Light Blue) Exterior Paint

Discontinued Colors
•Mocha Latte

Fuel economy revamped on stick shift for an EPA rating of 31 City / 40 Highway (Thanks in part to a taller final drive gear ratio).


Tony Goicochea
Fiat Specialist
Criswell Fiat of Gaithersburg Main Number: 301.212.4433
P.S.  Bonus Points if you notice what I forgot to mention in the video … can you guess?
P.P.S.  The 500 T is available in 7 different colors.  Stay tuned for the video!

Passion Built Into Every Drop

A few days ago I found this photo put on my car with a short note inscribed on the back ...

(The note reads:  Hope you enjoy your FIAT 500 as much as I did all those years ago!! - August 1963)


It was left by one of my neighbors ... which neighbor of mine I don't know.


Clearly he (or she) had taken the time to hunt down a black and white family photo, scan it, print out a copy, and hand write me a note and quietly leave it on the hood of my car in the morning before the sun came up.


A delightful surprise to say the least and it pointed something out to me ... something I had intellectually understood all along but didn't quite grasp until the photo was placed on the hood of my car.


The FIAT brand is a brand many are passionate about.  Many.Even years after they have owned or driven a FIAT.  (see http://www.fiatclubamerica.com/)

For many FIAT has been that brand who’s cars people have built or created fond memories with.

For many it's has been the level of passion that went into the artistic design of their cars both in previous years and in more recent years that has set them apart from the pack.


For many it has been their attention to detail and going the extra mile to find out what's on the drivers mind and cater to those needs that has differentiated them.


This is part of what FIAT is about.


It's this attention to detail and design and consideration for the consumer's tastes that make it stand out,  that make people "ooh" and "ahhh" whenever they see one on the road, that make people leave photos of their vintage fiat on a new one such as my own (www.facebook.com/criswellfiat) or maybe one day one of your own!  


Saluti Cordiale;


Tony Goicochea - FIAT Specialist
Criswell FIAT of Gaithersburg

FIAT 500 Pink Edition is now here!

Great news everyone;  the rare and beautiful FIAT 500 Pink Edition is here!

What makes the FIAT 500 Pink Edition so special?

Simple … not only is it very rare (only 250 have been made) and exclusive … FIAT will donate a part of the proceeds to the Breast Cancer Research Foundation too.

The FIAT 500 Pink Edition also contains the following extra goodies:

Limited Edition Pink Ribbon Decal Body Stripe
Leather-Wrapped Steering Wheel with Pink Accent Stitching
Heated Luxury Leather Seats with Pink Accent Stitching  (Auto Dimming Mirror and Backup Sensors also included)
Floor Mats with Pink Accent Stitching
15” Aluminum Five Oval Spoke Painted Wheels
Pink Ribbon Key Fob Case (Sent directly to Customer as a Thank You)

Want to see more?

Check out our latest video over at  http://youtu.be/FAhyUZ74br4

Or contact us at 301.212.4433

Tony Goicochea - Fiat Specialist
Criswell FIAT of Gaithersburg

Can you beat 53.4 average MPG on your FIAT 500?

A few months ago one of our clients had contacted us stating  "you'll never believe this but I'm getting in the low 50's for mpg on the highway."

I didn't think much of it.  Must be be luck I guess.

A few days later another client in an e-mail group had contacted me saying he was also getting in the low 50's for miles per gallon for fuel economy.

And then one of my own clients on a recent road trip told me had gotten about 51 plus miles per gallon on the highway.

Early adopter buzz I thought.

But I couldn't leave it alone.  It was all a very curious.  Besides, I couldn't recall anyone telling me they had gotten 50 or more miles per gallon on a car ... ever.

How were these people getting over 50 miles per gallon for fuel economy?

It was a mystery to me.

Had they overinflated their tires?  Nope.
Did they put additives to improve the fuel economy.  Nope.

What was it?

Puzzled, I decided to investigate further and discover what the real secret was.

And on a warm and sunny Wednesday afternoon I decided to find out once and for all.

I walked over to my own FIAT 500 and thought to simply perform a baseline test.  It was hard to imagine
over 50 mpg for average highway fuel economy.

I had to go to a business meeting downtown and decided to check out my mpg on the highway on my way down there.

I hopped into my white FIAT 500 Sport, started up, put it in gear and right before I entered onto the highway I would reset my trip settings.

After sometime driving on the highway I decided "I'll have to check up on those trip settings."

Once on the highway I sailed along smoothly and a while into driving I decided to just to simply check my mpg stats.
I looked down at my display and checked the trip settings.

What I saw blew my mind.

At first I thought I had to see the eye doctor again.  Was that 23.4?  28.4?  I blinked my eyes a couple of times, squinted and cautiously leaned a little closer.

I couldn't believe my eyes.

53.4 Miles Per Gallon!


I couldn't believe it.  Startled, surprised, and in sheer awe ... I quickly hunted down my iPhone
and snapped this picture.

Think you can beat 53.4 miles per gallon average highway fuel economy on your FIAT 500?

Check out our contest on our Facebook page  www.facebook.com/criswellfiatofgaithersburg


Tony Goicochea - FIAT Specialist
Criswell FIAT of Gaithersburg

2012 FIAT 500 awarded Top Safety Pick by Insurance Institute for Highway Safety (IIHS)!

Just announced ... IIHS awards the 2012 FIAT 500 with coveted Top Safety Pick rating!

Check out the article over at Motor Trend here!  http://bit.ly/mZBYLz 

Not surprising considering that it was also the first car in its segment
to win a 5 star rating from EuroNCAP (Europe's crash test rating agency).

Yet another one of many reasons to love the FIAT 500!

Ciao!

Tony Goicochea - FIAT Specialist
Criswell FIAT of Gaithersburg

Criswell FIAT of Gaithersburg's very own Tony Goicochea on WTTG Fox 5 News

Early monday morning Criswell FIAT of Gaithersburg’s very own FIAT Specialist, Tony Goicochea, went down to Casa Italiana on 3rd and F Street NW to meet with WTTG Fox 5’s Holly Morris to discuss the beautiful new FIAT 500.


Check out the clip here below (He appears at about 01:58 into the clip).

Holly Morris - Italian Street Festival: MyFoxDC.com

Tony Goicochea - FIAT Specialist
Criswell FIAT of Gaithersburg